VALIDATING MEASURES IN BUSINESS RESEARCH: PRACTICAL IMPLICATIONS
DOI:
https://doi.org/10.53555/eijse.v1i4.88Keywords:
Postgraduate Studies, School of Business and Economics, Reliability, Measurement, Business Studies.Abstract
Instrument validity, though at the heart of quantitative business research, has not been adequately treated by novice researchers and advisors alike, potentially invalidating otherwise good research. This paper reviews validity in business research and presents practical implications for its assessment. The paper finds immediate use among novice researchers and advisors in assessing instrument validity and by extension entire research validity. As a result, it is hoped quality of researches will improve warranting scrutiny by researchers in the fields of business studies and beyond.
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