AI-POWERED RISK MANAGEMENT IN FINTECH: LEVERAGING BIG DATA FOR FRAUD DETECTION

Authors

  • Srichandra Boosa

DOI:

https://doi.org/10.53555/ephijse.v10i3.262

Keywords:

AI in FinTech, Fraud Detection, Big Data, Machine Learning, Anomaly Detection

Abstract

By allowing actual time analysis of vast amounts of information, AI is transforming risk management in FinTech, particularly in the fraud detection. Often depending on rule-based algorithms, conventional fraud detection methods find it difficult to fit the sophisticated methodologies utilized by the modern fraudsters. Big data analytics is used in AI-driven systems to find the anomalies, identify suspicious patterns & the react to emerging risks with more efficiency. By means of supervised learning for transaction categorization & the unsupervised learning for anomaly detection, ML approaches improves financial institutions' capacity to detect the fraudulent behavior with higher accuracy & the efficiency. Deep learning techniques study complex behavioral patterns across many data sources, hence improving fraud detection. Apart from technical proficiency, AI-driven fraud detection has to solve legal challenges like data security laws, compliance requirements, and ethical problems with bias in artificial intelligence models. Big data and artificial intelligence together are transforming fraud prevention methods, lowering false positives, and allowing proactive threat minimizing. Financial institutions are progressively protecting the consumer transactions, fostering trust & the lowering financial losses by means of AI based risk management solutions. Given the increasing cyberthreats, artificial intelligence's capacity for actual time learning & the flexibility make it a required component of contemporary FinTech security.

 

Author Biography

Srichandra Boosa

Senior Associate at Vertify & Proinkfluence IT Solutions PVT LTD, INDIA

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Published

2024-12-02